How to Secure Your Internet of Things Devices from Hackers

By Stephen Kota / October 30, 2016

More people are using the Internet of Things (IoT) than are taking adequate security measures to protect their devices from breaches, according to research by the Berkeley Research Group (BRG). The BRG found that 85% percent of organizations use the IoT in their operations, but just 10% of organizations have an IoT security strategy [1].…

How to Use Mass Emails to Reach Customers, Build Traffic, Create Relationships and Make More Sales!

By Stephen Kota / May 6, 2016

Email is a proven way to build brand awareness in new customers, remind previous customers that your company still exists, and, ultimately, to generate traffic, solidify relationships and make incremental sales. Reach customers more directly with email blasts than with digital marketing techniques like banner advertising or even search engine optimization. Like pop-up advertising, email…

4G LTE & 5G Booster Antenna Guide

By Stephen Kota / May 4, 2016

These cellular CDMA and GSM standard-based booster antennas remind me of the early days of training DirecPc™ installers the fine art of installing a one-way satellite system from the green mountains of Vermont onto the rugged Catskills mountain range down to the flat lands of Florida. The exception being, satellite signal reception was more complicated…

How to Grow Email Lists, Write Engaging Emails, and Drive Sales and Subscription for Your Rural Business

By Stephen Kota / May 4, 2016

Small rural businesses like restaurants, campgrounds, and shops can build their customer base by adopting a simple, low maintenance email marketing strategy. Because email marketing is inexpensive and individually targeted, it is the perfect marketing solution for rural businesses with limited advertising budgets and limited potential customer pools. Email marketing is proven to build brand…

A Quick and Dirty Guide to Marketing Your Rural Business Online

By Stephen Kota / May 4, 2016

Whether your rural business is an agricultural venture like cattle ranching or a rural service like solar energy, you stand to benefit from networking, advertising, and selling your product online. Small business owners are often intimidated by the thought of entering the multi-billion dollar digital marketing industry alone, but (with a little know-how) anyone can…