The “Big Five” Social Networks: A Quick Reference Sheet for Rural Businesses

By Stephen Kota / August 7, 2016

When it comes to social media, consumers have high expectations for businesses. According to research conducted by HubSpot, the digital marketing firm found that most consumers expect businesses to maintain a presence on three to four social networks [1]. Given modern social media is little more than a decade old, it has quickly become a…

Money for Nothing: Paying for Bot Traffic and Its Effect on Advertising Sales

By Stephen Kota / July 16, 2016

In online media, the money comes from advertising and the advertising comes from website traffic. Since there are billions to be made in digital marketing, traffic is a hot commodity. In the dot-com spirit of making something from nothing, traffic vendors generate and sell a massive amount of bot traffic, often at great personal profit.…

How to Build Viral Marketing Campaigns for Your Rural Business

By Stephen Kota / July 15, 2016

At Rhoonet, we write a lot about how rural communities are left behind in the internet age. Telecoms are slow to, for example, deploy fast, reliable networks in sparsely populated areas. The internet, and in particular social media, can, however, also catapult rural businesses to success locally, nationally, and globally. As social media manager for…

Microsoft to Pay a Pretty Penny for LinkedIn, the Professional Social Network

By Stephen Kota / July 1, 2016

What It Means for Rural Internet Users The tech giant Microsoft and professional social network LinkedIn announced that Microsoft would acquire the social network for $26.2 billion. The acquisition is, by far, the largest in the tech giant’s history. Microsoft will pay three times more for Linked in than it did for it’s second largest…

Top 10 Guide: The Social Networks of 2016

By Stephen Kota / May 28, 2016

The landscape of social networking has changed in every single one of the twelve years since Chris DeWolfe and Tom Anderson launchedMyspace, the first online social network sensation. Today, social media is dynamic and increasingly diverse as new networks like Instagram and Snapchat take on Facebook’s dominance. This guide outlines this year’s top ten social…

A Low Maintenance Twitter Guide for Rural Businesses

By Stephen Kota / May 23, 2016

Maintaining a social media presence on multiple platforms – Facebook, LinkedIn, Twitter, etc. – lets your rural business engage more potential customers online. For high volume networks like Twitter, however, it’s easy to end up putting more into maintaining your account than you are actually get out of it. Regardless of the risks, every rural…

The Hit List: The Twenty Best Social Media Marketing Systems

By Stephen Kota / May 4, 2016

Social media is an increasingly legitimate way for customers to engage with your business. Your fans may discover new events and products, submit inquiries, or leave product or service feedback on social media channels like Facebook and Twitter. Despite the increasing number of customers turning to social media to shop, ask questions, or lodge complaints,…

The Hit List: The Twenty Best Social Media Marketing Systems

By Stephen Kota / May 3, 2016

Herein lies the second portion of our social medial management tools. We’ve looked far and wide for the top leaders in this category including from the most complicated to the most basic platform. We will continue to add more as we deem them fit for our listing. SocialFlow analyzes online traffic patterns to determine the…

Farms on Pinterest: The Social Network’s Best Rural Living Pinners

By Stephen Kota / April 9, 2016

Pinterest is a decentralized idea-sharing platform where pins are passed from user to user, often without credit given to the original source. That doesn’t mean Pinterest celebrities don’t exist; popular, knowledgeable contributors are also a crucial part of the Pinterest community. In this guide, we track down the ten pinners who create your favorite country…

How Farmers Use Six Social Networks

By Stephen Kota / March 17, 2016

Country folk are universally less likely to use social networks than city slickers. Whatever the reason for this – disparate age demographics, less reliable Internet access, or a difference in the value perception of social networks – it doesn’t have to be this way. Farmers find benefit from interacting on social networks in various ways.…